HARRODS UI/UX

Interactive, Augmented Reality Shop Windows for Harrods.

Together with Edgeloop and Visualise. We created a large-scale augmented reality experience that blends their famous Christmas window displays with hyper-realistic 3D animations, all delivered through next-gen WebAR technology in a mobile browser.

Each year, tens of thousands of people visit the Harrods department store to see their famous Christmas window displays along Brompton Road. This year’s theme, “Witness a Spectacle” is centered on an enormous feasting table that runs the entire length of the store. The individual windows feature a beautiful array of objects from luxury brands including Miu Miu, Bvlgari, and Carolina Herrera.